J'adore Emin in Dior...

 

A pop up Paris Boutique has opened but a-stones throw from the historic House Of Dior headquarters to mark the debut of Maria Grazia Chiuri and its Spring/Summer collection; following the Los Angeles launch, the 44 Avenue Montaigne store is the second in a series of temporary outlets to open around the world…oh la la!  

 

 

Painted in house white and grey hues an electrifying artwork by Tracey Emin brings the collection to life with a feminist edge, complimenting Dior’s spring ’17 “We should all be feminists” slogan shirts and, of course, their fresh fashioned silk embroidered pumps.

 

 

 

Alongside the luxury label Tracey Emin’s light-art work [Should Love Last] shines a light on the power of fashion and women’s rights, sharing the story of the values at the heart of the fashion house; post WW2 Dior dedicated itself to liberating women with its elegant clothes and new design, and although creative directors have change through time its brand values remain…J’adore…